Website Starter Package
A WordPress website built with SEO-first structure, clear messaging, and conversion-ready foundations.
If your website is going to support your business long-term, it needs more than a nice layout. It needs the right pages, the right structure, and
clear signals so both search engines and real people understand what you do and what to do next.
This is a one-time build fee. You own your domain, hosting, and website.
A website built as a business asset, not just a design
Your website is not just a visual product. It is part of your business infrastructure.
This package is designed to give you a strong, durable foundation so you are not rebuilding your site a year from now because it looks fine but does not actually support growth.
A well-built website should:
- Clearly explain your services and value
- Guide visitors toward the right next step
- Support SEO growth over time through structure and clarity
- Remain usable, accessible, and easy to maintain
Who this package is for (and who it’s not)
This package is a good fit if:
This package may not be a fit if:
If you are unsure, a short consult will help us confirm fit quickly and honestly.
What’s included in the Website Starter Package
Core Build (included in every package)
WordPress setup and configuration on your hosting
Mobile-responsive layout
Accessibility-minded structure with proper headings and readable layouts
Clean site architecture designed for future SEO growth
Basic on-page SEO foundations (metadata setup, indexability basics)
Contact form and clear conversion path
Performance and security basics within reasonable scope
Page set (base package)
Up to four core pages, typically:
- Home
- About
- Contact
- One additional page (commonly Services, Book a Call, or FAQs)
Additional pages can be scoped separately if needed.
Copy Options
You choose the approach that works best for you:
Option 1: You provide the copy
You supply the page text, and I structure and format it for clarity, usability, and SEO-friendly layout.
Option 2: SEO-focused copywriting
(add-on)
I write or rewrite page copy based on a short intake, your services, and your audience. This is common for new businesses or sites that need clearer messaging.
All significant copy is reviewed and approved by you before publishing.
What “SEO-first” means in this website build
SEO-first does not mean guaranteed rankings or instant traffic.
It means the site is built so SEO work is possible and effective over time.
That includes:
- Pages that match real search intent
- Clear page purpose and hierarchy
- Clean internal linking paths
- Headings that reflect how people scan and search
- Technical foundations that help search engines crawl and understand your site
A strong foundation does not replace ongoing SEO, but it does prevent structural issues that slow growth later. For more about SEO, check out our page about what SEO can and cannot do.
The Building Process
1. Strategy Intake
We clarify your services, audience, goals, and what success looks like for this version of your site.
3. Design and build
I build the site in WordPress with a clean, responsive layout and accessible structure.
2. Structure and page planning
We confirm the page set, section layout, and conversion paths before building.
4. Content and on-page setup
We add your copy or draft new copy, then finalize headings, metadata, and internal structure.
5. Launch and handoff
We launch the site, verify functionality, and review how to manage it going forward.
What happens after launch
After launch, you have clear options depending on how involved you want to be.
Option 1: Simply Manage the site yourself
You own the site and can update content, publish posts, and make changes as needed.
Option 2: Ongoing website maintenance (recommended)
Most business owners prefer to outsource updates, backups, and security so they can focus on running their business.
Option 3: Add SEO as a separate service
If you want to grow traffic through search, SEO continues after launch through strategy, content, and optimization work.
Each option is independent. You are never locked into ongoing services.
Website maintenance
WordPress is software. Software needs regular updates to stay secure and functional.
Website maintenance typically includes:
- WordPress, theme, and plugin updates
- backups and restore checks
- basic security monitoring
- small fixes that keep the site running smoothly
Website maintenance does not include:
- SEO strategy or content growth
- redesigns or new features
- development work beyond routine upkeep
You may manage maintenance yourself, or outsource it. If you manage it yourself, I will still recommend best practices so your site stays protected.
Pricing and what affects cost
Website Starter Package begins at $1,200
Final pricing depends on:
- Whether copywriting is included
- Whether this is a new build or a rebuild of an existing site
- Layout complexity
- Content volume and revision needs
If your needs extend beyond the starter scope, we will discuss options and pricing before any work begins.
Additional costs to plan for
Your build fee covers the website structure and build work. Most websites also involve third-party costs paid directly by you so you retain full ownership.
These may include:
- domain registration
- web hosting
- paid plugins if required
- third-party tools such as booking platforms or email services
- specialized functionality outside the starter scope
I will always recommend the simplest tools that support your goals.